TikTok Money Calculator
Type a @handle to see a brand deal rate range for one sponsored video, worked out from real followers and likes.
How it works
- Type a public TikTok username.
- We measure followers and average likes per video.
- See a price range for one sponsored video, and what moves it.
How we calculate it
We start from $3–$9 per 1,000 followers for one sponsored video, then adjust it twice. Size: per-follower rates fall as accounts grow, so larger accounts get a lower share of that rate (first table). Engagement: average likes per video as a share of followers, divided by the typical figure for the account's size (second table), kept between 0.25× and 2×. Under 1,000 followers, most brands pay in products, not cash.
This estimates brand deals only. It does not estimate TikTok Creator Rewards payouts, which depend on qualified views that aren't public. Niche, audience location, usage rights and exclusivity all move real rates, and deals with the very largest creators are negotiated one by one.
| Account size | Share of base rate |
|---|---|
| Under 100K followers | 100% |
| 100K–1M | 80% |
| 1M–10M | 60% |
| 10M+ | 40% |
| Account size | Typical rate |
|---|---|
| Under 10K followers | 8% |
| 10K–100K | 5% |
| 100K–1M | 3% |
| 1M+ | 1.5% |
Questions
How much do TikTokers make per sponsored video?
A common starting point is $3–$9 per 1,000 followers per video, lower for very large accounts and adjusted for engagement. Creators with loyal, niche audiences often charge well above that.
Does this include the Creator Rewards Program?
No. Creator Rewards pays on qualified views, which only the creator can see. This tool estimates brand deals.
Why a range and not one number?
Rates depend on things public data can't show: niche, audience location, usage rights and the deliverables in the deal.
Can I run this for many creators?
Yes. With the API, each creator's profile costs 1 credit, and credits never expire.